Not only does Comcast bring you all your favorite television programming over the cable-ways, they also make deals that could possibly save some of your favorite programming for additional life on the airways.
Much like the DirecTV / NBC deal that's resurrecting Friday Night Lights (FNL) for a third season, Comcast and CBS are in talks to bring Jericho back to viewers. This particular tidbit is provided by anonymous "insiders" and it makes for an interesting tidbit, but I'm not sure we can hold our breath on this one yet. It's too early to tell if these new business models are really going to pay off.
As an example of "these new business models", let me touch on the Friday Night Lights scenario. Apparently NBC got enough mini-footballs in the mail from FNL fans to consider a resurrection of sorts, and probably helped illuminate the way for the DirecTV - NBC deal being brokered.
The deal is this: NBC's deal with DirecTV would keep Friday Night Lights on the air for a third season, first airing on DirecTV, then later on in "repeats" on NBC. In turn, DirecTV helps defray production costs of the show for the right to air FNL first. This keeps the show afloat, and the reruns are then played over on NBC. Everyone wins... if this works out.
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